IMPRES

Safeguarding immersive culture for future generations The missing catalogue of immersive culture Extending the lifespan of funded immersive works Turning finished works into long-term opportunities Lowering the cost and complexity of immersive presentation Fast, reliable immersive presentation — festival-ready Where immersive works remain visible

Immersive works move people unlike anything else.
They sell out at festivals, win awards, and leave audiences changed.

And then, almost always, they disappear.
The medium has lacked the one thing every other cultural form takes for granted: permanence.

IMPRES has removed the technical limitation that kept immersive works fragile.
With permanence, immersive culture gains what it has always lacked:
distribution, preservation, and institutional viability.

IMPRES unlocks a sustainable ecosystem for creators, venues, funders,
and everyone building the future of this medium.

Discover what IMPRES means for you Join the Pilot Program →

IMPRES for each part of the ecosystem

Select your role to explore

Curators, Programmers & Collection Managers

Curators, programmers & collection managers

Curate immersive and present Immersive works with confidence — now and long-term.

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Funds & Commissioners

Funds & commissioners

Ensure (public) funds for immersive works retain their long-term value and availability.

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Makers, Studios, Producers

Makers, studios, producers & rights-holders

Let your work live on and generate revenue, without ongoing technical burden.

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Festivals, Museums & Venues

Festivals, museums & presentation venues

Provide your audiences with immersive works with less technical complexity, less risk, and more reliability.

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Policymakers

Policymakers

Address a structural gap in immersive cultural infrastructure.

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Distributors & XR Service Providers

Distributors & XR service providers

Increase stability, efficiency, and long-term value in your catalogue.

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Educators & Researchers

Educators & researchers

Enable study, comparison, and long-term access to immersive works.

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Why IMPRES

Why IMPRES

Understand the infrastructure shift that makes a sustainable immersive ecosystem possible.

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About IMPRES

Why IMPRES

The infrastructure shift immersive culture has been waiting for

IMPRES gives immersive what every other major medium already has: permanence. Understand what that means, and why it matters.

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Where IMPRES comes from

Built from the inside out

The origin of IMPRES: fifteen years across every corner of the immersive ecosystem, and three years solving its deepest problem.

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Partners & Supporters

Built with the industry, not for it

A cross-section of the immersive world — festivals, archives, funds, and venues — working together to establish shared infrastructure.

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2026 Initiative

Join the Pilot Program

Present a work at your venue, or preserve your funded works in the catalogue.

During 2026, the IMPRES Pilot Program deploys and validates the IMPRES technology with leading works and partners. If you are a Maker, or represent a fund or presentation venue, get in touch!

Join the Pilot Program →